MarketShift Strategies

“MarketShift Strategies analysis made us entirely rethink our web presence.”- Nik Blosser, President, Celilo Group Media

“Marketshift is filling a critical need in helping the first generation of sustainability oriented businesses find their way in a dynamic marketplace.”- Rob Bennett, Clinton Climate Initiative

“Working with MarketShift resulted in a very pleasant surprise. The capabilities assessment they delivered turned out to be the catalyst for beginning development on a new product that we expect to launch in 2008.”- M. Sami Khawaja, Ph.D., President, Quantec

“MarketShift Strategies provided great support, guidance and advice and my success was in great part due to then. I continue to receive global exposure based on their strategic approach to marketing.”- Dr. Daniel Meade, Director Institutional Effectiveness, Tec de Monterrey, Mexico

“MarketShift Strategies provided us with a comprehensive web site analysis containing recommendations for improvements we could (and did) make immediately, as well as longer-term strategies for approaching our entire web presence.”- Nik Blosser, President, Celilo Group Media

“MarketShift pairs strategy with innovative design and communication to help companies make a lasting connection with their customers.”- Sam Currie, Bon Appetit

“MarketShift Strategies consistently demonstrates passion, professionalism and a focus on making a difference on behalf of their clients.”- Cameron Dow, VP Marketing, SAS Institute, Canada

“MarketShift Strategies provided excellent work in providing visibility for SAS products across Brasil. We were able to attract potential customers from their strategic approach in integrating our web presence with a solid marketing direction.”- Marco Rangel, Marketing Manager, SAS Brazil

“MarketShift Strategies provided us with incredible insights into improving our web presence, including how to drive revenue to our bottom line.”- Nik Blosser, President, Celilo Group Media

“Stephanie and Ruby bring years of experience and pragmatic thinking to help grow sustainable industries.”- Rob Bennett, Clinton Climate Initiative

“MarketShift Strategies will be an asset to your organization and will help drive value, revenue and growth.”- Sean Daley, Director of Strategy, BetterManagement

“After working with MarketShift Strategies, I realized the full potential of what the web could do for our business. I did not have that insight before.”- Nik Blosser, President, Celilo Group Media

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Strategy Driving Results

MarketShift Strategies specializes in building powerful marketing approaches designed to break through messaging immunity, capture qualified leads and accelerate sales. We are experts in creating competitive advantage with marketing communication and integrated online and offline campaigns, sustainable brand counsel, collaborative marketing, marketing metrics and thought leadership strategies.

Our goal is to shift the market in your favor.

We are believers in the influence of the network, the community of the partnership and the power of the market.

MarketShift Strategies Delivers

• Collaborative Marketing
• Performance Metrics
• Thought Leadership Strategies

• Sustainable Brand Counsel
• Public Relations
• Design

Sustainable Brand Counsel

Unite Vision with Influence

Are you fully leveraging traditionally overlooked aspects of your business identity? Does your brand lack influence in the sustainable economy despite your commitment to social and environmental practices?

We can help you synthesize the essence of your company’s sustainability characteristics into a brand experience that attracts new markets. Integrity and authenticity anchor expectations. Creative strategy strengthens identity to drive markets enhancing global stewardship.

Our design approach and clear messaging eclipses predictable delivery and leaves a powerful impression.

Be a catalyst. Shift the market.

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Public Relations

Rejuvenate the Dialogue

The right message delivered to the right audience at the right time – that’s our approach to PR. When planned well, a strategic public relations program is one of the most powerful business strategies your organization can employ.

Storytelling is equal part arts and science for us. First we find your authentic voice, then we work to fill the communication gap between what your company wants to promote and what the audience needs to hear. Whether moving markets, selling products, building communities or influencing public opinion – we craft PR campaigns that create impact.

Go on, tell your story.

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Design

Create that Custom Conversation through Design

Are you leveraging design to create transformative touch points with your target market? Do you consider multiple aspects of your brand to develop an experience that drives long-term loyalty?

We love design. From branding to web site design to enhancing the customer interface, we deliver compelling, emotional and sophisticated visuals that capture imagination. We’re driven across multiple design disciplines and we surface key devices that drive relationships and meaningful conversation. We implement techniques creating high visibilty without losing your authenticity.

Create meaningful moments for your market and leave the boring ad copy behind.

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Collaborative Marketing

Invigorate Growth Through Paradigm Shifts

Do you cultivate deeper levels of synergy with your peers? Do you pool resources to achieve higher business goals? Do you foster complementary alliances to broaden your sphere of influence with key decision makers? In business, no one makes it alone. Yet, every alliance you form must have a successful return.

We create strategies invigorating a collective stakeholder network as it relates to your business goals, market share marketing approach. Our collaborative marketing strategies are designed for win-win solutions and foster deep, long-term relationships driving prosperity for all.

Help lift the tide that raises all boats.

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Performance Metrics

Capture Real-time Performance

Do you quantify the value of your marketing initiatives? Do you know which customers drive revenue? Can you identify which marketing programs deliver the greatest value? Are your decisions based on a solid foundation of information?

We provide a precise framework from which to measure your marketing initiatives. Marketing metrics connect your target’s actions to revenue as they relate to specific marketing initiatives. Learn to refine your marketing mix and understand true customer value. We empower you to make key decisions based on real data and eliminate the guesswork.

If you measure it, you can manage it.

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Thought Leadership Strategies

Elevate Vision and Innovation

Are you defining the next generation of growth in your industry? Do you share your expertise with senior business leaders? How do you channel your knowledge? What’s your blueprint for connecting with industry innovation?

We identify and deliver techniques to build powerful relationships with individuals influencing consumer behavior. Our strategies uncover deeper levels of business synergy and provide platforms for innovators to raise visibility around the business issues influencing customer-buying decisions. Thought leadership is a dynamic approach driving credibility and consumer momentum.

Cast the net that really captures.

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