Upside HourNot Your Usual Networking Event MarketShift Strategies hosts a free private cocktail party for local business leaders engaged in the sustainable economy. Each Upside Hour offers superb networking in a private setting, serves great drinks and features thought leaders sharing insights on a given topic. This is an opportunity for businesses to identify synergies and cultivate deeper levels of business collaboration. The Upside Hour is an invite-only event. If you are a business leader interested in attending, please request an invitation.
Upside Hour Events
• November | Chicago: PDX Lounge: Unleashing Collaborative Marketing
• October 4: The Clinton Foundation • July: Bio-Fueled Drive-in • June: Dennis Wilde Unplugged! • May: Lord Mayor of Belfast: Exporting Intellectual Capital • February: Four Key Elements to Raising Capital • December 2006: PDX Lounge and Economic Development |
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Upcoming: November 8th in ChicagoPDX Lounge: What Makes This Marketing Concept Work:Replicate this model in your city. Join MarketShift Strategies to learn about the inner-workings of PDX Lounge, the partners and how the initiative came together. We’ll share the goals, challenges and solutions of a dynamic new marketing platform to showcase multiple organizations under one umbrella. From conceptualization to collaboration, learn how to leverage the building blocks of sustainable development to create competitive advantage. For two years MarketShift Strategies has worked with the City of Portland in conceptualizing and executing PDX Lounge. By creating a different approach to marketing solutions for sustainable economies, MarketShift extends their best practices in this private workshop, and shares some of the stories of PDX Lounge partners.
What is PDX Lounge?PDX Lounge began as a mechanism to raise visibility for products, services and policies feeding Oregon’s sustainable economy. In two years the initiative has grown in size and scope, gaining national acclaim, while incubating new forms of collaboration for economic gain and environmental benefit. Not your usual marketing platform.
October
The Clinton FoundationJoin Rob Bennett for a discussion about his work with the Clinton Climate Initiative. CCI partners with the world’s largest cities to reduce C02 and other emissions. Rob will discuss both the global implications and how local businesses can make an impact through planning, operations and general best practices. He’ll also share some ‘behind the scenes’ glimpses inside the Clinton Foundation - you won’t want to miss this. Prior to joining the Clinton Foundation, Rob worked for the cities of Portland, Oregon and Vancouver, BC for 8 years developing and implementing sustainable development initiatives. The work focused on enhancing the cities’ commitment to and application of sustainable development principles, practices, and technologies. In Vancouver, Rob led the development of the City’s comprehensive Green Building Strategy and facilitated the green building and infrastructure activities for the Southeast False Creek redevelopment, location of the 2010 Olympic Village. In Portland, Rob founded the City’s Green Building program, G/Rated. Additionally, he led conservation program and policy development in the areas of energy efficiency & renewables, global warming reduction, local food security, and corporate sustainability.
JulyThe First BioFuel Drive-InJoin us for the first BioFuel Drive-in and connect with business leaders leading the BioFuel movement. From city fleets to fuel production to business devoted to alternative fuel, learn how the BioFuel revolution is impacting the transportation world. We start off with the Bio powered Caravan snaking through city streets heading toward Jay’s Garage, one of the first stations to adopt BioFuel pumps. Documentarian Josh Tickell will deliver a sneak preview of his new film Fields of Fuel and City Commissioner Randy Leonard offers straight talk on new Biofuel policy impacting the pump. This is an opportunity to connect with local business leaders capturing the Biofuel wave. Food and Biofuel
June
Dennis Wilde UpluggedJoin us in a private setting to connect with Dennis Wilde of Gerding Edlen Development. As a Principal with Gerding Edlen, Dennis has earned a reputation as the company’s ‘green guy.’ He encourages sustainability in development projects while building a strong business case for the economic and social benefits of environmental responsibility. At the Upside Hour, you’ll meet Dennis’ alter ego - a building industry rebel who challenges convention and seeks market transformation for high-performance, smart design and development. Dennis is looking to redefine financial investment models that favor rather than hinder cutting edge sustainable development. What are the key necessary ingredients for accelerating green building, that depend on creative new financial delivery mechanisms? With a significant body of work demonstrating better returns for green buildings - how can we elevate the discussion to tear down barriers and risks and uncover real investment opportunities.
Upcoming: May 3rd
Lord Mayor of Belfast: Exporting Intellectual CapitalJoin us in a private setting to hear Councillor Patrick McCarthy, The Lord Mayor of Belfast, Ireland discuss the development of sustainable industries and how businesses may connect with Belfast, Ireland. This is an opportunity to share best practices and engage in global idea exchange on sustainable economies. Ignite a “spirited” conversation with thought leaders here and abroad. From green building, renewable energy and recycling to 21st century urban redevelopment, cities around the globe look to Portland for leadership and innovation in sustainable development. Learn how local businesses export valuable lessons learned to those communities looking for transformative solutions.
February 2007Four Key Elements to Raising Capital in the Sustainable Marketplace: What You Must KnowAlistair Williamson Conventional business is fueled by investor-driven goals that do not serve society’s needs. As sustaninable business leaders we court failure if we apply classical corporate investment models to sustainable industries. We must understand the full value scope of our businesses. That means setting new investment standards designed to drive rewards for sustainable values. Join thought leader Alistair Williamson as he covers these topics:
December 2006PDX Lounge: Building Economic Development OpportunitiesPDX Lounge The PDX Lounge is a highly collaborative intersection of local government, businesses and non-profit organizations advancing sustainable industry in Oregon. The City of Portland has become a national hub for high performance, green building. A strong cluster of development, planning, architecture, engineering and green product manufacturers in the Portland metro region is transforming a legacy of environmental stewardship into a profitable new business model. The city’s incubation of sustainable products and services creates an experience platform connecting culture, environment and economy. Cocktails, of course, will be served.
October 2006Sustaining the Vision: What’s it Take?SeQuential BioFuels SeQuential BioFuels is the first all-biofuel and biofuel blend retail fueling station on the West coast. All fuel available from SeQuential is cleaner, and produced domestically from renewable sources. The biofuel station combines many innovative and sustainable design elements, including passive solar architecture, a living roof and a solar array canopy. These features reduce energy usage and lessen the impact on local water quality. 
August 2006Sustainable Business Communities: Creating Industrial Ecology
Quigg illustrated how businesses are currently benefiting from each other’s byproducts in the region and how big business, like Starbucks, are starting to engage with the synergistic dynamics of the Grays Harbor community. In February 2005, Grays Harbor Paper marked a milestone in green paper production. With the addition of their second electric generator powered by renewable fuels, the new capacity qualified Grays Harbor Paper for renewable certification by Green-E, the recognized leader of renewable energy certification in the U.S.
June 2006Partner Diversity: It Takes More than a Village, Dude
“Kettle Foods started out of a station wagon selling organic peanut butter. We couldn’t achieve growth without an open mindedness toward partner relationships.” Kettle Foods supplies organic potato chips worldwide. The company’s sustainability practices include using 100% of the waste vegetable oil from their production process and converting it into biodiesel, partnering with the Energy Trust of Oregon to install one of the largest solar energy arrays in the Pacific Northwest and purchasing renewable wind generated electricity equivalent to nearly 10% of their annual electric demand.
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