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Explore articles addressing internet marketing, search engine marketing, web site optimization, email marketing, and other critical marketing techniques designed to attract your target audience.

MarketShift Strategies Articles

Where’s Your Marketing Strategy? The Case of the Missing ROI

Can you say you are recouping $4 dollars for every $1 you spend on marketing? Probably not. That claim is reserved for companies with a solid marketing strategy in place.

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Green Insight Poll: Oregonians Will Pay More for Green Products

In the first of an ongoing series, Green Insight, a division of Grove Insight, reports on basic consumer trends in the emerging sustainability market.

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The Real Truth About Green Marketing

Marketing uses one of the oldest tricks in the book to reinvent itself. Ruby Gates examines marketing fundamentals and why our primal need to belong leaves us vulnerable to message exploitation.

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Green Marketing: What is That Anyways?

Ruby Gates explores the new emerging business paradigm and discusses how business ecologies define a new level of accountability for marketing.

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Search Engine Optimization: I Just Can’t Get My Head Around It

Why does SEO seem so over your head? When you get down to it there are six common problems to web optimization. Ruby also offers some easy hand’s on fixes you can do right now to increase traffic.

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E-Newsletters: How to Compel Your Audience to Open Them

E-newsletters can be one of your most powerful marketing tools. Why do most businesses fail in leveraging this channel? Learn three elements designed to compel users to open up your newsletter and increase conversions.

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