Case Studies

Mazzetti & Associates

Launching a Climate Change Consultancy
Mazzetti & Associates is a full-service mechanical, electrical, plumbing and telecommunications consulting and engineering design firm. Time and resources limited the company’s ability to effectively communicate and market the extensive scope and breadth of knowledge, expertise and vision embedded within the company. Impending carbon legislation and high energy costs leads firm to new business opportunity: a Climate Change Consultancy. 

Deliverable(s):

MarketShift partnered with Mazzetti to deliver a synthesized review of internal/external perception, market opportunity, and company vision. Development of a fresh marketplace position and strategic communication platform opens new service delivery mechanisms for Mazzetti, with fresh set of messages in support of the company’s business/growth objectives. Communication strategy also leveraged new online technology to efficiently launch Climate Change Consultancy.

Results:

Mazzetti adopts new position ‘Simplifying a Complex World’ to help clients and internal staff understand, envision and transform to a next-century built environment.

New position enhances more complete, comprehensive Mazzetti service offerings.

Updated communication, outreach, training and one-to-one client/employee discussions creates efficient approach to market and business development opportunities.

  • "If I were emperor of the world, I would put the pedal to the floor on energy efficiency and conservation for the next decade."
    Stephen Chu Interview with Reuters (2007)
  • "If you don’t risk anything you risk even more."
    Erica Jong
  • "What you risk reveals what you value."
    Jeanette Winterson
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    Bill Sproull, SVP for Business Development at ClearEdge Power
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    John F. Kennedy (1917 – 1963)
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    Nik Blosser, President, Celilo Group Media
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    Rob Bennett, Executive Director, Portland +Oregon Sustainability Institute
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    M. Sami Khawaja, Ph.D., Vice President, Cadmus
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    Nik Blosser, President, Celilo Group Media
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    Rob Bennett, Executive Director, P+OSI
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    William McDonough, author "Cradle to Cradle"
  • "The real art of conducting consists in transitions."
    Gustav Mahler (1860 - 1911)
  • "If the road to social transformation can be paved only by saints who never make mistakes, the road will NEVER be built."
    Van Jones
  • "Access to talented and creative people is to modern business what access to coal and iron ore was to steelmaking."
    Richard Florida, Economist and Author
  • "Blogging is intellectual prototyping. You put the ideas out there and start a conversation that leads to something… or not."
    Roger Martin, dean of the Rotman School of Management, University of Toronto.
  • "It's no longer a zero-sum game -- things that are good for the environment are also good for business."
    Jeffrey Immelt, Chairman and CEO, General Electric
  • "The economic crisis that’s going on right now doesn’t represent a cycle, it represents a reset. And people that understand that will prosper and people who don’t understand that will get left behind."
    Jeffrey Immelt, Chair and CEO, General Electric
  • "Innovation distinguishes between a leader and a follower."
    Steve Jobs
  • "The best way to get a good idea is to get a lot of ideas. "
    Linus Pauling, Nobel Peace Prize recipient for his work on above ground nuclear testing.
  • "It might be sobering for the country to realize we're in a completely new era."
    Bill Clinton
  • "Great discoveries and improvements invariably involve the cooperation of many minds."
    Alexander Graham Bell
  • "The Beetles didn't invent teenagers, they merely led them. Hugo Chavez did not invent the disenfranchised and disaffected Venuzualans, he stood up and and led them. "
    Seth Godin
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