Case Studies
Shaping an Integrated Energy Management Strategy
The Northwest Energy Efficiency Alliance (NEEA) industrial mission is to permanently embed energy efficiency as a business practice in the Northwest. We support the mission by securing industry-wide commitment to aggressive energy intensity reduction goals. Our relationships and collaborative practices are key for constructing a viable roadmap to gather industry-utility-business-government interests together under unified goal setting across a 4-state service territory.
The strategy also sets a precedent for other regions and industries. As a new Federal administration and new markets face the urgent dual challenge of energy reform and economic inhibitors, energy efficiency offers immediate opportunity to cut costs, reduce usage and get industries on track toward long-term sustainable practices and profitability.
Work Completed (or in progress) for NEEA:
- Development of an 8-step Industrial Energy Efficiency Roadmap template that focuses on collaboration, leadership, goal-setting and attainment
- Identify and create fresh messaging to translate industrial energy intensity reduction to ensuring global competitiveness
- Creation of communication platforms for internal/external stakeholders
- Local, regional, national public & media relations counsel
- Relationship management tools (value mapping)
This unique approach to market transformation is yielding unprecedented results currently with the Northwest Food Processors Association (NWFPA) – recently announcing their industry-wide commitment to a 10-year, 25% energy intensity reduction goal. With our help, NEEA has established a national-level leadership role and amplified visibility as we’ve counseled them on positioning industrial energy efficiency as a front-of-the line business strategy for the region.
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"Because we are now running out of gas and oil, we must prepare quickly for a third change, to strict conservation and to the use of coal and permanent renewable energy sources, like solar power."
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"Gaining traction and results for NEEA’s industry-wide energy efficiency initiative requires a strategy that is part art, part science. MarketShift Strategies has the keen business acumen required to deliver both"
