Rick Yurk's rich brand experience arcs from innovative start-ups to Fortune 100 corporations, covering nearly 25 years of high-end brand communication design with a focus on strategic campaigns and solutions.
Over the years, he has been retained by Hilton Hotels, Oregon Lottery, Kettle Foods and Willamette University to maintain and enrich established brand positions.
Ten years ago, a Eugune start-up company piqued an early interest in green building, energy efficiency and the principles of sustainability. Since then, Rick has been involved in many innovative and high-profile branding projects in Oregon, such as The Energy Trust of Oregon, Pringle Creek Community, Oregon Wave Energy Trust, ClearEdge Power and most recently, Chemeketa Community College.
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"What you risk reveals what you value."
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"Branding is not about finding what the market wants you to be, but finding out who you are and owning that space."
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"MarketShift brings a passion for discovering the dynamics of new, uncharted market opportunities and the skills for translating those into effective product marketing strategies. Their support was key in the success of ClearEdge Power’s initial launch of a whole new product category in the cleantech space. "
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"There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction."
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"MarketShift is filling a critical need in helping the first generation of sustainability oriented businesses find their way in a dynamic marketplace."
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"MarketShift pairs strategy with innovative design and communication to help companies make a lasting connection with their customers"
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"Stephanie and Ruby bring years of experience and pragmatic thinking to help grow sustainable industries.”"
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"Gaining traction and results for NEEA’s industry-wide energy efficiency initiative requires a strategy that is part art, part science. MarketShift Strategies has the keen business acumen required to deliver both"
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"The real art of conducting consists in transitions."
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"If the road to social transformation can be paved only by saints who never make mistakes, the road will NEVER be built."
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"The economic crisis that’s going on right now doesn’t represent a cycle, it represents a reset. And people that understand that will prosper and people who don’t understand that will get left behind."
