Value Mapping

Are you fully leveraging your partner network for new business opportunities? Do you know how and where to track the progress and efficacy of various programs and business relationships?

Value Mapping transforms a traditionally static contact database into a three-dimensional, behavioral-driven view of a program’s impact, and allows easy tracking of progress throughout the life of an initiative.

We can transport survey data into a visual solution, revealing larger-scale patterns and intersections across disparate groups. For example, a value map can demonstrate common resources, mindsets or priorities across various organizations or industries – items not normally revealed with traditional surveying methodology.

Uncovering hidden relationships and organic intersections trigger efficiencies such as training, resource sharing or cross-mentoring opportunities. And, it delivers a gold mine of information we can apply to current and future industry contacts and track progress by setting relevant indicators.

As an example, we surveyed and mapped intersections between Food Processing, Nursery and Pulp & Paper industry contacts to baseline current understanding of strategic energy management as it relates to 1) Business drivers, 2) Executive Influence 3) Gaps and Opportunities for industry progress

Certain industry members demonstrate a higher fluency rate around the business case for energy management and are therefore ideal leadership targets to leverage as vanguards or people with the ability to change mindsets and/or influence behavior. Additionally, these are people most likely to be early adopters and assist in delivering testimonials, presentations or other thought leadership channels for industry peer-to-peer engagement.