The answer: 16 turkeys -- but more on that in a minute. Shaky consumer confidence may mean so-so holiday profits for retailers – particularly in electronics, with some analysts predicting a dogfight among TV retailers as they lure cautious shoppers into Black Friday 2011.
Here in the Northwest, there's an unusual retail bright spot: Super energy-efficient "Energy Forward" televisions, which even in this sour economy are capturing a growing share of the TV market. The nonprofit Northwest Energy Efficiency Alliance (NEEA) partnered with the EPA and regional utilities to create Energy Forward in late 2009.
Throughout Oregon, Washington, Idaho and Montana, retailers including Best Buy, Walmart, Sears and Costco are promoting certain HDTVs with bright orange "Energy Forward" stickers and displays. The stickers are a tool to help consumers identify the most technologically-advanced, energy-efficient TVs on the market -- the best of ENERGY STAR.
The impact?
After less than two years, the initiative is helping to shift the regional market toward the most-efficient TVs. At the start of 2011, TVs that were promoted with the Energy Forward sticker represented 12 percent of televisions sold in the Northwest by participating retailers. NEEA anticipates that by the end of 2011, 35 to 40 percent of TVs sold in the region will be Energy Forward.
Before NEEA launched Energy Forward at the end of 2009, there was no way to easily distinguish super-efficient TVs from TVs that met minimum energy-efficiency standards. Now retailers representing 80 percent of TVs sold in the Northwest are partnering with NEEA to promote Energy Forward TVs.
So far, NEEA's TV initiative has saved the region approximately 13.7 average megawatts in energy savings, the equivalent to powering 10,453 homes each year.
As for the 16 turkeys? What can you do with the energy saved by switching to an Energy Forward TV. Bottom line, it's a lot of food.

Stop Gobbling Energy from energyefficientelectronics.org, facebook.com/energyefficientelectronics.
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