During the past several days, monumental events have driven my thoughts repeatedly to the issues of leadership, individual empowerment and their balance within the movement toward a sustainable economy.

Nationally, President Barack Obama was sworn into the office as the 44th President of the United States. His inauguration was met with a sense of patriotism reborn unlike ever before. During his first week in office, President Obama took actions that reinforced campaign promises and the faith of his citizens. First-steps addressed the energy and climate change crisis as part of an economic stimulus plan, which passed in the House this week.
Meanwhile, developments concerning local leadership provided stark contrast. Portland Mayor Sam Adams became entangled in a maelstrom of scandal as a City Hall sex affair came to light. The city seemed to divide and deflate amidst controversy and conflicting views. Some supporters of the green policies that popularized Adams - including some fellow members of the sustainable transportation and bike contingents - rallied behind the mayor, hopeful that the need for progress would outshine professional and ethical turmoil. Other former supporters - shocked and saddened - called for immediate resignation.
Interested in the advancement of the green agenda, my focus shifted away from Adams and toward the notion of individual responsibility and potential. As opposed to relying on a leader to spearhead the continuing movement, I contemplated the power of popular momentum. Just as Obama's first week in office offered a great case study of leadership in action, the disappointing mayoral incident reminded me that - while leadership is critical - the ability to affect change ultimately lies in the hands of active, insistent individuals and organizations. It occurred to me that - no matter the political leader's fate - the realization of desired change would ultimately be up to the people who called for it to begin with.
Given the mercurial nature of the political landscape, individual action offers a constant source of meaning and fulfillment within the sustainability movement. Action takes us from a point of isolation to a place of empowerment and community. Small-scale personal practices make a cumulative difference. They connect us with the collective consciousness of a hopeful new kind of economy and culture. For example, at MarketShift Strategies, sustainable office practices transfer to work on a larger scale. Bosses encourage us to bike together to client meetings. Electronic solutions replace paper standards that corporate offices still implement at large. The small-scale individual efforts feed a collective thought process and state of mind, ultimately nourishing strategies for sustainable business and industry clients.
In the new kind of economy and culture, my hope is that we will not be far removed from our leaders, as their actions impact us profoundly. Furthermore, I hope that we will become closer than ever with our respective leaders and power potential within.
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The POP! of champagne bottles, greetings of “Happy Obama Day!!” and the buzz among fellow Portlanders was almost as inspiring as our new president’s speech this past Tuesday.

At an inauguration party I attended in SE Portland, hosted by Ruby Gates and Eric Loebel, spirits were high and faces were glowing with optimism. Watching the presidential inauguration is not a ritual for this bunch. In fact, almost none of the 20+ people there had ever bothered watching an inauguration in years past. But this time around, for this president and this moment in history, things were different.
The group was patriotic and involved, and even young children seemed to understand the significance of the day, proudly sporting their Obama T-shirts and huddling around the television along with the rest of us - and along with the millions of others watching and streaming throughout the US and the world who wanted to be part of this historic event.
During the primaries last March, 75,000 Oregonians came out one sunny day to hear a man speak of change, hope, and unity on Portland's waterfront. Yesterday, an estimated 1,000,000+ people huddled in the cold at the National Mall in Washington DC to see the presidential inauguration of that same man, and our country was swept with that feeling of unity and strength the 75,000 of us had felt 10 months prior.
The world has been through a lot in the last few months, and 2009 has been rocky from day one. Now, more than ever, we need that hope and strength to turn things around for our country and the international community. And so we welcome aboard our new president and rely on the hope that got him into office to support the change we were promised. Here’s to change, hope, and our new President Barack Hussein Obama. Cheers!
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MarketShift recently worked with the Climate Trust and Bonneville Environmental Foundation to purchase offsets as holiday gifts for our clients, as well as to neutralize our own carbon footprint – our company’s efforts to ‘offset the coal in our stockings’ for the year.
*The humor above is thanks to a recent blog post on No Impact Man
Purchasing carbon offsets deepened our curiosity here at MarketShift for what a ton of carbon is equal to in relation to our daily activities.
I of course started off by asking Wikipedia, and it broadly stated “In 2006, $91 million of offsets were purchased in the voluntary market, representing 24 million metric tons of CO2e reductions.” But what does that mean on an individual scale, in everyday terms?
I then tried Googling “best carbon footprint calculators” and was inundated with many options which all ended up calculating different numbers. So which one is ‘right’?
We asked Steve Gutmann from EcoSecurities to share his expertise on the subject. Steve provided a couple of great facts to help us wrap our heads around carbon equivalents. According to EcoSecurities:
- Switching 145 drivers from large SUVs to hybrid cars for one year would offset 1000 tons of CO2.
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Replacing 1180 100-watt incandescent bulbs with 18-watt CFLS saves 96,760 kWh each year as well as saving 1000 metric tonnes of CO2.
Steve also explained that the variations in carbon footprint calculators occur because there are different perceptions as to what extent of carbon we each are responsible for. Some footprint calculations begin and end with a home energy bill while others include factors such as air travel, food choices, and specific purchase decisions.
Steve recommended the United Nations Framework Convention on Climate Change (UNFCCC) as an information authority to refer to. I also checked out the GHG Equivalencies Calculator from the EPA, which reveals that 1 ton of CO2 is equal to:
- CO2 emissions from 103 gallons of gasoline consumed
- CO2 emissions from the energy use of 0.08 homes for one year
- Carbon sequestered annually by 0.21 acres of pine forests
- And, as one of our favorite clients Bill Sproull of ClearEdge Power noted - the 12-ton offset we purchased on his behalf is roughly the amount that their home fuel-cell system, the CE5, will reduce CO2 in its first year of use.
So check out the cartoon above and you can see - even Santa is rethinking his strategy to account for carbon. Are you?
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Risk. The four-letter word that is as slippery as wet soap -a skittering phantom that defies possession. Opinion around our economic crisis questions the role risk management played in the current economic debacle. Particular attention is given to the tools used to predict risk. While legit and interesting, this inquiry doesn’t resolve how insight and action were decoupled this past year, when they should have been joined at the hip.
In fact, a short piece written by David Chen explores his own reluctance in responding to insight about the impending economic crisis. “Insight” he writes “did not drive pre-emptive action.” Chen explores our resistance to changing course even when intel and experience tell us differently. But “insight” is not an exact science, it’s not a “tool” mathematically attuned to an algorithmic landscape. It’s not something we can measure and its often difficult to articulate – so acting on insight can be considered risky.
But here’s my insight. By denying our ability to see deep into a situation we block our opportunity to innovate new outcomes. We also block our natural instinct for survival. Some of the most exciting discoveries advancing civilization have been found through a reaction to deep insight. Descartes, for example, discovered the cartesian coordinate system by lazily watching a fly buzz through his room. He realized the intersection of his walls could describe the fly's position at any time and applied his idea mathematically. This turned out to be the bridge between algebra and geometry, and the foundation to calculus and cartography.
Even the cornerstone to understanding the movement of the earth through space was a moment of insight followed by action. Bradley, an 18th century astronomer, observed a weather vane from the deck of a boat and applied his observations to astronomy, forming the evidence of earth's motion and creating accurate measurements of the speed of light.
Perhaps our hunger for such innovation has waned, as we have built a social and economic code that does not reward the fusion of insight and action, but celebrates and profits from stagnate conditions. And when it comes to risk, nothing so deeply tied to our peril exists than our unwillingness to act on precious insight.
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